Selling Homes in Delaware

Delaware Homes Listing Services:

With the most aggressive internet exposure and marketing campaigns, choosing Barbara Morales Associates to list your property allows you the comfort of knowing that the most successful marketing tools available will be utilized to sell your property. Our promise is to provide professional, honest, straight-forward relationships to our clients while also delivering superior customer service.

Once your property is listed, we monitor activity, price, market conditions and feedback from showings to guarantee that your property is always poised for a timely and profitable sale.

Barbara Morales, is an independent Realtor® with Berkshire Hathaway HomeServices Gallo Realty located in downtown Rehoboth Beach. Barbara spent 10 years as a Contract Specialist and negotiator at America Online (AOL) giving her the expertise to assist clients through the legal maze of purchasing real estate and the added benefit of understanding how technology has changed the way people do business. As a native of the metropolitan Washington, D.C. area who fled to the slower pace and beautiful beaches of Rehoboth Beach, Barbara specializes in helping those new to Delaware make sense of the Rehoboth Beach and surrounding resort real estate market.


Statistics show that about 96% of all Buyers start their search for real estate on the Internet. After spending 10 years at AOL, Barbara is intimately familiar with the power of the Internet. Upon her return to the real estate industry Barbara immediately built the award-winning website and aggressively marketed that site on Yahoo, Google, AOL and MSN. Recognizing that the Internet is the first place Buyers look for properties, Barbara built additional websites to capture the attention of those potential Buyers. Eventually BeachByBabs was retired and replaced with our now flagship website – SellingDelawareHomes.

Your listing will be marketed on all the following proprietary websites owned by Barbara Morales Associates – So much has changed in the world of internet advertising and keeping up is imperative to staying on top. So we have enhanced everything that has worked consistently over the years and added new features and the latest in SEO technology. SellingDelawareHomes greatly enhances the look and feel of all our listings and offers greater visibility and very important – ease of use for those potential buyers. is the most state-of –the-art and comprehensive product in the BeachByBabs company. – This website is dedicated solely to those properties within the much coveted Rehoboth Beach and Dewey Beach area. Rehoboth and Dewey Beach Delaware is one of the most sought after areas in Delaware. It also commands some of the highest number of searches consumers use on the internet to find residential real estate and commercial real estate, as well as vacation rentals, entertainment information and news in Delaware. will feature our listings on the Home Page and throughout the site. – features only waterfront properties and communities. The search term “waterfront” much like the search term “Rehoboth Beach” receives a significantly higher number of searches than most real estate search terms and we want to make sure that we capture those buyers for our clients. Everyone dreams of living on the water yet there is no one website dedicated solely to waterfront properties in Delaware…until now.

Your listing will also be included and shared on the following sites:

MLS (Multiple Listing Service) – A MLS is a collection of private databases used by real
estate brokers who agree to share their listing agreements with one another to locate ready, willing and able buyers for properties more quickly than they could on their own. – We purchase enhanced packages for each of our listings. is one of the top internet sites that people choose when beginning their search for real estate. – Being the local paper for Southern Delaware, we make sure that your listing reaches the local readers/potential buyers by putting your home in the newspaper (see print advertising below). – In the past few years, Zillow and Trulia have become dominant online portals for real-estate information, including home-sale listings, and they have
become by far the most visited real estate websites. We make sure that your listing is
uploaded to these sites, so that your home can be seen by buyers searching in this area. We also set up your information on Trulia/Zillow so that it will provide you a weekly traffic report that will list how many times your home has been viewed during the week. – Barbara Morales Associates joined the Gallo Realty Brokerage because they too believed in the power of the internet and they offer a more technologically
advanced on-line marketing program than anywhere else in our market area. Gallo Realty syndicates all its’ listings to multiple internet sites including but not limited to AOL, YAHOO,, HGTV’s, Zillow, Trulia and Facebook to name a select few.

Facebook/Twitter – With more than 350 million active users – that’s larger than the U.S. population – and each member spending an average of 55 minutes per day on the site,
Internet-savvy businesses know the importance of marketing themselves on Facebook. Twitter has rapidly become one of the most effective online tools to quickly reach your target audience with relevant news and information. We post all of our listings on these two sites, and our Facebook fans and Twitter followers are growing in number every day.

Pinterest – We decided to use Pinterest as another avenue to get the word out about our Company which then exposes more and more buyers to our websites and listings. Pinterest attracts 1,090 visitors per minute.

Unique URL/Webpage for your listing – Your listing will have its own unique URL for
internet navigation, emailing to other Realtors or for use in our print media and

PRINT ADVERTISING – Print Advertising is not yet obsolete and we advertise regularly in the
following newspapers: »Cape Gazette »News Journal »Coastal Point

DIRECT MAIL – We utilize target specific mailing address lists to send out flyers and postcards promoting our website and all our listings. We also have an extensive contact email list including current and past clients, as well as personal and business contacts.

MONTHLY E-NEWSLETTER – Barbara Morales Associates has a monthly e-newsletter that has been dispersed since 2005 with contacts numbering over 2200 and growing daily. The newsletter is a way of keeping in touch and keeping them aware of new listings, market trends, etc…

OUR PEERS – Although the competitive nature of this business is extreme at times, we consider all Real Estate Agents both locally and in surrounding states our best clients and we contact them via email regularly. That perfect buyer for your property could walk into any one of their offices at any time—so keeping our listings fresh in their minds is paramount.

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“Barbara knows the market like no one else. We sold our home in days. She made the process easy and hassle-free. We have worked with Barbara three times, as buyers and sellers. She is the most competent realtor we have ever encountered. She handles every detail of the process expertly.”
– Heidi & Nick, Rhode Island

“Rick was beyond patient with us as we stepped into real estate for the first time in 12 years. What a difference! He by himself shielded us repeatedly from a contentious buyer who was highly needy and self-centered. Thank God for Rick! We owe him our sanity.”
– Walter & Louise, Delaware

“Hey Barbara, I have done a lot of real estate transactions and this one was by far the smoothest. You do amazing work and have restored my faith in the real estate profession.”
– Dan, California

“Barbara Morales knew what I wanted to see; organized the properties that matched my needs; she listened!!; she acted like a friend not an agent; and she handled All the details. P.S. She Sold My Condo in 5 Days!!”
– Jane, Maryland

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